Guided Calm
Some days hit harder than others. Calm isn’t something you find and keep it’s something you practice. Guided Calm is about small moments that...
From Our Founder
At LURE, healing is personal. I built this brand while navigating bipolar, ADHD, and anxiety, always with my dogs by my side. Every product is chosen to calm chaos, focus energy, or bond with your pup. And 40% of profits fund Redeeming Hope, our future transitional housing for foster youth and found dogs.
Make Halloween Pawfectly Spooky
Get tails wagging this Halloween with our top seasonal picks, featuring adorable costumes, themed treats, and cozy night-in essentials.
Every purchase helps support foster youth and rescue dogs through Redeeming Hope.
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Sleep & Mood Regulation
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Mental Health Shirts
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Dog + Human Co-Regulation
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Healing Stories & Routines
Real people
40% Donated
Pet-Safe Ingredients
Small business. Real faces. Every purchase makes an impact.